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Ideas Magazine | 27 January 2012
2 years later, the iPad continues to evolve
Apple released its iPad two years ago today. Here are 11 lessons learned during its time on the newsmedia scene that we should take into 2012. By Mario R. García ... More
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26 January 2012
Speaking the language of your sales staff and customers
To increase their digital adveristing sales, executives at small and medium newspapers must learn to speak the language of their sales reps and business customers, and then communicate the true value of digital investment. By Tyler Mack ... More
26 January 2012
National celebration offers revenue opportunity
Sakal Media Group takes India’s festival of lights, Diwali, and turns it into a beneficial partnership between the newsmedia company and local retail advertisers, bringing in revenue for both. By Indranil Datta ... More
25 January 2012
Harry Potter collection, campaign makes circulation magic
News Limited’s “Harry Potter: The Ultimate Collection” results in 12% circulation increases and 88% redemption rate in some local markets. By Agostino Giramondo ... More
24 January 2012
Mapping out the crossover point for digital vs. print
Happy New Year to all, and I hope you have as high aspirations for 2012 as I do — both personally and professionally. I want to start by letting ... More
23 January 2012
First step to culture change is setting strategic direction
Before Star Media Group tackled culture change, management identified five priorities that set the tone and direction for the newsmedia company’s transformation efforts. ... More
22 January 2012
Turning trust into action: engaging your readers to help the community
We often talk about engaging the community — creating unique events, connecting with them through social media, encouraging dialogue and participation, reflecting their passions, grievances, beliefs, and news. But with ... More
20 January 2012
Reader poll, charity event engage readers of all ages
Lianhe Zaobao’s “Character of the Year” poll helps the newspaper engage readers through digital and traditional means, promoting Chinese culture locally. ... More
19 January 2012
Ready? Set? Smile! Submit your best marketing campaigns for INMA Awards 2012
The INMA Awards 2012 competition rewards the newsmedia industry's best marketing campaigns from the past year. The competition is open for online entries, and the deadline is January 31. Click ... More
19 January 2012
Campaigns rely on creativity, global strategy
Since Metro launched in 1995, it has pushed the envelope of creativity and boldness. Here’s an insider look at the process. ... More
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Ideas Magazine highlights cutting-edge thinking, strategies that work, and practical sales and marketing best practices by the world's leading newsmedia companies aiming to grow audience, advertising, and brand. The magazine is written by INMA members ... for INMA members.
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