blogs
INMA blogs aim to stake leadership roles on a range of topics important to newsmedia companies worldwide. They are designed to share, educate, provoke, and inspire change – at the heart of what INMA and its network of members bring to the table of the newsmedia industry.
Out of the Box
The Out of the Box Blog features Kylie Davis' professional passions: vibrant, creative and entrepreneurial newspapers; giving oxygen to great journalism; creating connected and engaged communities of readers and advertisers; and smashing down any barriers or closed mindedness that prevents the above. Read More
Unlocking the Value of Content
As newspapers transition to newsmedia companies, unlocking the commercial value of content across platforms among audience segments is crucial to our industry's success. This blog written by INMA members is dedicated to identifying the emerging linkages between content, audiences, and platforms. Read More
Audiencentricity
Audiencentricity offers ideas and observations on media, business & technology trends from DTI's global team. The blog explores audience-centric newsmedia strategies: new ways to grow audiences and revenues. Read More
The Earl Blog
Connecting the dots for the global newsmedia industry is the mission of this blog written by Earl J. Wilkinson, executive director and CEO of INMA. In his interactions with INMA members globally, Earl is a trendspotter and leading advocate for cultural change, transformation, and innovation. Read More
INMA News Blog
The INMA News Blog keeps you up to date on all things INMA. Yes, we’re a big and sometimes unwieldy global network and web site. So, consider this blog a pointer to new developments and updates from discussion forum conversations to conference developments to new releases. Read More
Recent Posts
3 September 2010 | Out of the Box | Kylie Davis
Go to Australia to learn what's right about the news-on-paper environment
30 August 2010 | Earl Blog | Earl J. Wilkinson
Transforming and thriving: why our most loyal customers want us to change
29 August 2010 | Audiencentricity Blog | Don Oldham
The “what” and “how” of the paid model for news publishers
23 August 2010 | Unlocking the Value of Content Blog | Lynne Brennen
Innovation must move quickly for publishers to benefit
18 August 2010 | Unlocking the Value of Content Blog | John Newby
Attention all INMA fans: “like” us on our new Facebook page
17 August 2010 | INMA News Blog | INMA
Why ESPN is the worldwide leader in delivering to its audience
15 August 2010 | Audiencentricity Blog | Michael Messerly
Reach vs. audience, numbers vs. engagement: we need a storyline
12 August 2010 | Earl Blog | Earl J. Wilkinson
INMA to hold Transformation of News Summit exploring content models, tablets
12 August 2010 | INMA News Blog | INMA
Opt-in TV listings book generates new revenue thanks to research, marketing activities
11 August 2010 | Unlocking the Value of Content Blog | Sandy MacLeod
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Ideas Magazine
Read the latest edition of Ideas Magazine
Ideas Magazine highlights cutting-edge thinking, strategies that work, and practical sales and marketing best practices by the world's leading newsmedia companies aiming to grow audience, advertising, and brand. The magazine is written by INMA members ... for INMA members.