Articles
Ideas Magazine | 2 September 2010
E-mail coupon deals are a win-win for advertisers, readers
The Commercial Appeal picks up on the popularity of e-mail deals like Groupon and Social Living, giving advertisers a new venue and generating online revenues. By Paul Jewell ... More
1 September 2010
Hey newspapers: CRM is a dirty word
How The Globe and Mail is using ingenuity and the belief that audience trumps content in its goal to increase its revenue. By Roger Dunbar ... More
31 August 2010
Go to Australia to learn what's right about the news-on-paper environment
The print "environment" is what separates Australian and American newspapers. While our companies go multi-media, we can’t forget to use the print platform for what it does best: the projection of soul and emotion. A visit with the leading Australian publishers was a reminder of this. By Earl J. Wilkinson ... More
30 August 2010
Transforming and thriving: why our most loyal customers want us to change
Our most loyal readers believe newspapers should take action now to adjust to the new ways in which consumers are interacting with news. Newspapers can't play a cost-cutting game forever. It's time for transformational change. By Don Oldham ... More
26 August 2010
World Cup brings great sales and marketing opportunities
Independent Newspapers South Africa embrace World Cup mania, bringing in added revenue, creating advertiser opportunities, and educating locals and visitors. ... More
27 August 2010
Youth football tournament brings country together, shines light on newspaper
Expressen’s Sanktan youth football tournament brings traffic to newspaper web sites, encourages a feeling of community, and could be the future of Swedish football ... More
23 August 2010
The “what” and “how” of the paid model for news publishers
As we move into a world where paid content models are prevalent, wouldn't it be nice to have a clear roadmap for success? While we create a lot of roadmaps ... More
22 August 2010
Social media use empowers readers, connects to newsroom and marketing
Austin American-Statesman embraces the opportunities provided by social media by using Twitter and Facebook as extensions of the newsroom and marketing department. ... More
20 August 2010
Contest partnership with theme park sparks strong reader engagement
Wegener NieuwsMedia’s regional newspapers feature Fairy Tale Mystery campaign that includes children in a nationwide hide-and-seek. The response by children and parents surpassed expectations and created a win-win experience. ... More
17 August 2010
Attention all INMA fans: “like” us on our new Facebook page
INMA “fans” are encouraged to go to the association’s new Facebook page and “like” us — part of an effort to provide an alternative information source for members and an ... More
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Ideas Magazine highlights cutting-edge thinking, strategies that work, and practical sales and marketing best practices by the world's leading newsmedia companies aiming to grow audience, advertising, and brand. The magazine is written by INMA members ... for INMA members.
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