INMA: The Latest

The Latest Articles

The following articles, blogs, and reports were posted to INMA.org within the last 30 days. Most articles are member-exclusive.

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Monday, September 6

Brand-building academy brings editorial, advertising together
Ideas Magazine | Written by Hilde Torvanger | Schibsted

Friday, September 3

Future of newsmedia companies: customer focus and gutsy management
Blogs | Posted by Kylie Davis | Out of the Box

Thursday, September 2

E-mail coupon deals are a win-win for advertisers, readers
Ideas Magazine | Written by Paul Jewell | The Commercial Appeal

Wednesday, September 1

Blow It Up: Sales Strategies for Disruptive Technologies
Speeches Archive | Peter Conti | INMA Seminar: How to Make the Multi-Platform Sales Engine Work

Content and product mix that brings consumers and customers together
Speeches Archive | Candy Lee | INMA Seminar: How to Make the Multi-Platform Sales Engine Work

A Canwest Success Story
Speeches Archive | Kirk Allen | INMA Seminar: How to Make the Multi-Platform Sales Engine Work

How to Make the Multi-Platform Sales Engine Work
Speeches Archive | Earl J. Wilkinson | INMA Seminar: How to Make the Multi-Platform Sales Engine Work

The Sacramento Bee: Making the Multip-Platform Approach Work
Speeches Archive | Frank Wofford | INMA Seminar: How to Make the Multi-Platform Sales Engine Work

Tuesday, August 31

Do You Really Know Your Audiences? Putting a Value On Accurate Targeting
Speeches Archive | Richard Hall | INMA Seminar: Recreating Value in an Age of Abundance

How to Monetise When One Doesn't Believe in Paid Content
Speeches Archive | Geir Terje Ruud | INMA Seminar: Recreating Value in an Age of Abundance

Helsingin Sanomat: What a Free Web Site and Paid-For Digital Edition Has Yielded
Speeches Archive | Minna Imponen | INMA Seminar: Recreating Value in an Age of Abundance

What About Social Media?
Speeches Archive | Anders Olofsson | INMA Seminar: Recreating Value in an Age of Abundance

This Is a Free World, So What Are You Talking About?
Speeches Archive | Joakim Jardenberg | INMA Seminar: Recreating Value in an Age of Abundance

Ramifications of Apple Tablet and E-Reader Phenomenon
Speeches Archive | Carlo Campos | INMA Seminar: Recreating Value in an Age of Abundance

How to Add Value by Gently Breaking Formats, Conventions and Rules
Speeches Archive | Erlend T. Istad and Christian W. Thoresen | INMA Seminar: Recreating Value in an Age of Abundance

Advertising Strategies for Local News Web Sites
Speeches Archive | Niklas Jonason | INMA Seminar: Recreating Value in an Age of Abundance

Hey newspapers: CRM is a dirty word
Ideas Magazine | Written by Roger Dunbar | The Globe and Mail

Publishers and Their Customers Confront The Future Of Paid Publishing Commerce
Speeches Archive | Ed Efchak | INMA Seminar: Recreating Value in an Age of Abundance

Content Monetisation In Context of Segmented Audiences
Speeches Archive | Frédéric Filloux | INMA Seminar: Recreating Value in an Age of Abundance

Finding New Digital Revenue Streams, But How?
Speeches Archive | John Einar Sandvand | INMA Seminar: Recreating Value in an Age of Abundance

Monday, August 30

Go to Australia to learn what's right about the news-on-paper environment
Blogs | Posted by Earl J. Wilkinson | The Earl Blog

Sunday, August 29

Transforming and thriving: why our most loyal customers want us to change
Blogs | Posted by Don Oldham | Audiencentricity Blog

Friday, August 27

Youth football tournament brings country together, shines light on newspaper
Ideas Magazine | Written by Lena Whitman | Expressen

Thursday, August 26

World Cup brings great sales and marketing opportunities
Ideas Magazine | Written by Sandy Naudé | Independent Newspapers South Africa

Tuesday, August 24

Community-minded game brings publicity for newspaper, local charities
Ideas Magazine | Written by Traci Bauer | Democrat and Chronicle

Monday, August 23

The “what” and “how” of the paid model for news publishers
Blogs | Posted by Lynne Brennen | Unlocking the Value of Content Blog

Sunday, August 22

Social media use empowers readers, connects to newsroom and marketing
Ideas Magazine | Written by Robert Quigley | Austin American-Statesman

Friday, August 20

Contest partnership with theme park sparks strong reader engagement
Ideas Magazine | Written by Antoinette van Dijk | Wegener Media

Thursday, August 19

Contest offers proof that job section gets people hired
Ideas Magazine | Written by Michael Vale | Cape Times

Wednesday, August 18

Innovation must move quickly for publishers to benefit
Blogs | Posted by John Newby | Unlocking the Value of Content Blog

Tuesday, August 17

Attention all INMA fans: “like” us on our new Facebook page
Blogs | Posted by INMA | INMA News Blog

The future of content in a connected economy
Ideas Magazine | Written by Gerd Leonhard

Sunday, August 15

Multi-faceted campaign sets the agenda for nationwide electoral reform
Ideas Magazine | Written by Basant Rathore | Dainik Jagran

Why ESPN is the worldwide leader in delivering to its audience
Blogs | Posted by Michael Messerly | Audiencentricity Blog

Thursday, August 12

Editorial series uses live blogging, experts to draw in public
Ideas Magazine | Written by Diana MacKay | The Hamilton Spectator

Reach vs. audience, numbers vs. engagement: we need a storyline
Blogs | Posted by Earl J. Wilkinson | The Earl Blog

INMA to hold Transformation of News Summit exploring content models, tablets
Blogs | Posted by INMA | INMA News Blog

Campaign promotes value, targets women subscribers
Ideas Magazine | Written by Barbara Kedziora

Wednesday, August 11

Opt-in TV listings book generates new revenue thanks to research, marketing activities
Blogs | Posted by Sandy MacLeod | Unlocking the Value of Content Blog

Tuesday, August 10

Can publishers learn from failure or should we just set the bar lower?
Blogs | Posted by Kylie Davis | Out of the Box

Sunday, August 8

From print to digital audience engagement: why we can't sleep at night
Blogs | Posted by Earl J. Wilkinson | The Earl Blog

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