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Best In Newsmedia Marketing 2010 Inspire your marketing team with the world's best media marketing campaigns by ordering the INMA multi-media report, "Best In Newsmedia Marketing 2010." The report chronicles the top marketing campaigns from the INMA Awards 2010 competition, and uses a digital format to easily show your best work to clients, staff, and management.

Member Price: US$ 95 Non-Member Price: US$295 Released: 13 May 2010

Audience + Content + Platform: Placing Bets On the New Audience Development Value Formula for Newsmedia Companies The shift from "newspaper" to "newsmedia company" is re-wiring the value ecosystem that governs our industry: how much money can be made by linking the right audience with the right content on the right platform. From this report, learn what revenue consumers can generate, the tighter demographic definitions advertisers covet, imagining and managing multiple niches, and respecting consumption patterns of different media platforms.

Member Price: US$ 95 Non-Member Price: US$295 Released: 29 March 2010

When, Why and How to Integrate Print and Digital Advertising Sales (Lessons from Market Leaders) When and why to integrate print and digital advertising sales and how to practically implement such a system is the focus of an INMA report told through the eyes of sales executives at 16 of the world's leading newspaper companies.

Member Price: US$ 95 Non-Member Price: US$295 Released: 25 February 2010

Newsmedia Outlook 2010: Last Minutes of Danger, Last Minutes of Opportunity Newspapers must use the final moments of The Great Recession to re-imagine the value of audiences to their emerging models. In this report, INMA looks at strategies and planning prisms for publishers in 2010, breaks the audience challenge into digestible parts, peeks inside the minds of the advertising community, and examines revenue and expense projections and trends in the year ahead. The report is written with a looming deadline in mind: the end of the recession.

Member Price: US$ 95 Non-Member Price: US$295 Released: 15 December 2009

Recreating Value for News Content In an Age of Abundance Re-think the market value of content produced by your newsmedia company in “Recreating Value for News Content In an Age of Abundance.” In the report, INMA looks at how to carve scarcity from abundance, the linkage of content with audience and platform, generating value as a pre-condition to pricing content, and the latest ideas about how to generate revenue from professionally curated content.

Member Price: US$ 95 Non-Member Price: US$295 Released: 23 November 2009

Products, Brands, and the Pursuit of New Audiences Experience the energy of how established newspaper brands extend their reach beyond traditional platforms, shaping perceptions among audience clusters. Read how newsmedia companies inject clever marketing as publishers connect newspapers, web sites, magazines, and other products they are creating to their audiences.

Member Price: US$ 45 Non-Member Price: US$ 95 Released: 09 June 2009

Impact Ideas to Grow and Retain Newspaper Circulation Sales Illustrated case studies on boosting circulation and readership are at the heart of the new INMA ideas report, “Impact Ideas to Grow and Retain Newsmedia Circulation Sales.” The report details best practices for spurring single-copy sales and to build lasting relationships with subscription audiences.

Member Price: US$ 45 Non-Member Price: US$ 95 Released: 01 April 2009

Turning Danger To Opportunity: Expediting Your Newspaper's Transformation In a Crisis Economy How leading newspapers are using today's economic downturn as an impetus to change and implement transformation agendas is the subject of "Turning Danger To Opportunity: Expediting Your Newspaper's Transformation In a Crisis Economy." As costs are cut and savings redistributed, how can the pain of recession shake newspapers out of their lethargy to accelerate transformation and prosper when the good times return?

Member Price: US$ 95 Non-Member Price: US$195 Released: 25 February 2009

Luxury and Affluence: Leveraging Audiences and Products for Upscale Newspaper Advertisers Affluent readers and upscale advertisers are a valuable and reliable audience for newspapers seeking solid footing in today's tumultuous economic climate. In this report, INMA has examined a variety of publications from around world that focus specifically on these audiences and explored the strategies and tactics behind these successful and lucrative products.

Member Price: US$ 95 Non-Member Price: US$195 Released: 19 November 2008

Newsmedia Outlook 2009: Converting Bandwidth to Innovation Turning today's buzzwords into practical, useful ideas is what INMA does best. “Newsmedia Outlook 2009: Converting Bandwidth to Innovation” identifies emerging trends in the media landscape for the year ahead and best-practice newspapers that grow audience, advertising, and brand.

Member Price: US$125 Non-Member Price: US$250 Released: 14 October 2008

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