Impact Ideas to Grow and Retain Newspaper Circulation Sales

Today's environment presents steep challenges for newspaper and magazines looking to grow their audiences. Never before have consumers had so many media choices available to them. Yet publishers are winning victories with leading edge strategies and inventive promotions to draw in new readers, both at the newsstand and subscription sales.

In its new report, “Impact Ideas to Grow and Retain Newsmedia Circulation Sales,” INMA looks at what companies around the world do to boost single-copy and subscription sales. The illustrated case studies in the report detail the best practices for reaching out to their markets to spur single-copy sales and to build lasting relationships with their subscription audience.

In this report, find dozens of campaigns boosting publications' sales and subscription business.

Among them:

• Promotional programmes that add value to newsstand purchases and subscriptions.

• Partnering with local events to encourage readers to take-up the publication.

• Programmes that inspire young people to become long-time readers.

• Mailings and other initiatives to establish long-term relationships with readers.

• Brand campaigns that reinforce the publication's value to the community and its readers.

Marketing and circulation executives developing their single-copy and subscription sales strategies will find a wealth of ideas in INMA's new report to expand business. The report's case studies deliver a wide variety of methods and tactics to attract both regular and casual readers to newspapers and magazines.

Who should order this report? This report is written for newspaper executives associated with promotions, marketing, brand development, and circulation departments.